Marketing, yeah, everything seems to be marketing. And I just don’t like it. At least that’s what I feel, that’s what I believe. And I still don’t know why I don’t like it, as somehow I am proud of the things I make, the things I do. Like this site, it may not have the best content in the world and sometimes or often I’m complaining, but I am proud that I am writing every day. My Google index graph is still going up slowly and that is very satisfying to see. The traffic to the site however is going down at the moment. And I have no clue why, except maybe that there are no new links to the site. And I guess Google still ranks sites mainly or at least party based on the number of links towards it. But I was thinking about how to get links to this site and I don’t really know what would be an appropriate way to do so.
Yes, of course I can write comments in other sites and add a link to this site there. And I did several times in the beginning, but right now it feels too artificial, too cheap. Another option, a good one, is writing a guest post in another site, another blog. And that is what I tried to do also when I just started here, mainly to beat the site Under 30 CEO. As their page 44 success quotes to inspire and motivate you was the highest scoring site for ‘inspiration for success’, the name of this site. So of course I wanted to beat them by adding a post on their site linking to this site, so this site would benefit from their ranking.
And strange, looking back, as of course now this site is always in the top 3 or so in Google for ‘inspiration for success’. And somewhere in the future I am quite sure it will be stable on number one. and the page 44 success quotes to inspire and motivate you is now somewhere at the bottom of the first page, so basically ‘nowhere to be found’ as only the top 3 or maximum the top 5 is important as most people don’t look any further. And at the time the problem was that I was not successful. And that site is about success. And of course they wanted a useful article about success. Which I was not able to make in the time I wanted to spend on that article for that purpose at the time. And I was, and I guess still am, not that good in writing ‘good articles’. So in the end I decided not to push through as it was too much effort or whatever.
But of course with my new habit of finishing things and writing this post right now I am thinking of indeed finishing that article. Or another article. And have it posted. And this time I guess for the right reasons, as I just want to finish it. And not for some kind of SEO reason, although of course it might still help, especially related to what I stated at the start of this article, that this site needs more links towards it to become successful.
So well, marketing. The thing I don’t like. The thing I always hated. And the thing I always bumped into, the things people, bosses, ‘society’ (for earning my daily bread and butter) want me to do. And yeah, I know it’s a bit different than the idea I have about ‘sales’ (and marketing). As with me, and I guess most people, ‘sales’ has a very bad image, like the car salesman wanting to sell you a car that you don’t really want or need for too much money. But slowly I also know that sales, good sales, is something different. Good sales is providing a solution for a need or a want of another human being. And yes, being paid for it, getting something in return for it. So a good salesman would not sell you something you don’t want or need. But then again, what if you think someone else needs something and he or she doesn’t know it’s a need. Like today I was just looking for the hospitals in Cagayan de Oro City to put them in the DoctorsConnect beta site and found many of them don’t have a website. Or not a website that is somewhere on the top in Google for the phrase ‘hospitals in cagayan de oro city’. And apparently the did not register their hospital properly in Google Places, as I saw many weird things in the list Google displayed for this type of search. And then my business partner and I ended up in some discussion like what’s the (financial) benefit for them to have a website and/or to show up properly in Google. And then I am still Dutch and a web developer, an internet marketer, as to me it is kind of logical, kind of a necessity that a hospital (or a hotel or something like that) shows up properly in Google, has a website. Just as service to the customers (or patients) so they could easily get information about that institution or business fully owned and managed by that business itself.
But yes, Cagayan de Oro City is Cagayan de Oro City and business is business (profit), so maybe I am wrong and should a website always have some financial return. But I am not convinced, so I will think about it a bit more.
And yes, that is ‘marketing’ (and sales) again.
Looking forward to your ideas and comments about this.